Privacy policy

Privacy Policy

Last updated: September 29, 2026

FRM Online Endeavors LLC DBA BoxUnboxed (“BoxUnboxed,” “we,” “us,” or “our”) operates this online store and website, including related information, content, features, tools, products, and services (collectively, the “Services”).

BoxUnboxed is powered by Shopify, which provides the technology that enables us to operate the Services. Shopify also processes certain personal information in connection with providing and improving its services and certain enhanced features.

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us.

Please read this Privacy Policy carefully to understand our privacy practices.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact Information

This may include your name, billing address, shipping address, email address, telephone number, and other contact information you provide to us.

Payment and Transaction Information

This may include information needed to process purchases and payments, such as payment method, transaction details, payment confirmation, subscription or deposit information, and other information associated with your transaction.

Payment processing may be handled by Shopify and other payment providers or financial service providers rather than directly by BoxUnboxed.

Account Information

If you create an account, this may include your username, password, account preferences, and settings.

Shopping and Transaction Activity

This may include products you view, add to your cart, save or wishlist, purchase, return, exchange, cancel, or otherwise interact with, as well as your transaction history.

Communications

This includes information you provide when you contact us, such as through customer service inquiries, forms, email, or other communications.

Device and Technical Information

This may include information about your device, browser, network connection, IP address, and other identifiers associated with your use of the Services.

Usage Information

This may include information about how, when, and where you interact with or navigate the Services, including information collected through cookies and similar technologies where applicable.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, communicate with us, submit a form, sign up for marketing, or otherwise provide information.

  • Automatically through the Services, including information collected from your device or browser when you visit or use our website and through cookies and similar technologies where applicable.

  • From service providers, including companies that provide technology, payment processing, marketing, analytics, shipping, fulfillment, customer support, reviews, and other services on our behalf.

  • From business partners or other third parties, including services that help us provide, operate, advertise, or improve the Services.

How We Use Personal Information

Depending on how you interact with BoxUnboxed and which Services you use, we may use personal information for the following purposes:

Provide, Operate, and Improve the Services

We may use personal information to:

  • Process and fulfill orders and payments

  • Arrange shipping and delivery

  • Process returns, exchanges, cancellations, deposits, subscriptions, and other transactions

  • Maintain customer accounts

  • Provide customer service

  • Respond to questions and requests

  • Remember preferences and shopping activity

  • Provide product recommendations and a more relevant shopping experience

  • Enable customer reviews and other features

  • Improve our products, website, services, and customer experience

Marketing and Advertising

We may use personal information to send marketing, advertising, and promotional communications by email or text message, where permitted by law and consistent with your communication preferences.

We may also use information to provide or measure advertising and marketing on our Services and other websites or platforms, including advertising that may be based on your activity with BoxUnboxed.

You may opt out of promotional communications using the unsubscribe or opt-out mechanisms provided with those communications.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate accounts

  • Help provide secure payment and shopping experiences

  • Detect, investigate, and address suspected fraudulent, illegal, unsafe, or malicious activity

  • Protect our customers, business, Services, and others

  • Maintain the security and integrity of our systems

If you create an account, you are responsible for keeping your account credentials confidential.

Communicating With You

We may use personal information to communicate with you about:

  • Orders

  • Purchases

  • Returns and exchanges

  • Account activity

  • Customer-service requests

  • Product or service issues

  • Other matters related to your relationship with BoxUnboxed

Even if you opt out of promotional communications, we may continue to send transactional or service-related communications that are necessary to provide the Services.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws and legal obligations; respond to valid legal processes or requests from government authorities; investigate or participate in disputes, litigation, or other legal proceedings; enforce our terms and policies; and protect our rights, property, Services, customers, and others.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law.

These disclosures may include:

Service Providers and Vendors

We may disclose personal information to Shopify and other companies that provide services on our behalf, including providers involved in:

  • Payment processing

  • Marketing and email/SMS communications

  • Advertising

  • Analytics

  • Customer support

  • Reviews

  • Shipping and delivery

  • Fulfillment

  • Order management

  • Cloud and technology services

  • Website functionality

  • Other business operations

Marketing and Advertising Partners

We may use Shopify and other services to support advertising, personalization, analytics, and marketing activities.

Depending on where you live, certain disclosures or uses of personal information for targeted advertising may be considered “sale,” “sharing,” or targeted advertising under applicable privacy laws.

You may exercise applicable opt-out rights through our Data Sharing Opt-Out page:

Data Sharing Opt-Out

Where applicable, BoxUnboxed and Shopify may also recognize the Global Privacy Control (GPC) signal as an opt-out preference.

When You Direct or Authorize Us

We may disclose personal information when you direct us to do so, request that we do so, or otherwise consent to the disclosure.

For example, information may be provided to a shipping provider to fulfill your order or to a third-party service you choose to use.

Shopify Enhanced Services and Network Intelligence

BoxUnboxed uses Shopify Network Intelligence and certain Shopify enhanced services.

When these services are enabled, Shopify may securely use information associated with your interactions with our store together with information from Shopify and other merchants to provide or improve certain services, including personalization, store performance, advertising, and other enhanced features.

No other merchant is provided access to our customer data through Shopify Network Intelligence.

Depending on where you live, you may have rights to opt out of certain uses or disclosures of your personal information for targeted advertising or “sale” or “sharing” purposes.

You can exercise applicable rights through our Data Sharing Opt-Out page or, where applicable, through Shopify's privacy tools.

For additional information about Shopify's processing of personal information, see the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Corporate Transactions and Legal Requirements

We may disclose personal information in connection with a merger, acquisition, financing, sale of assets, bankruptcy, or other business transaction.

We may also disclose information when necessary to comply with applicable law, legal process, subpoenas, warrants, governmental requests, or other legal obligations, or to enforce our policies and protect the Services, our rights, customers, or others.

Relationship With Shopify

The Services are hosted by Shopify.

Shopify collects and processes certain personal information about your access to and use of our Services in order to provide and improve Shopify's services and features.

Information you submit through the Services may be transmitted to and processed by Shopify and other third parties that may be located in countries other than where you reside.

Because BoxUnboxed uses Shopify Network Intelligence and certain enhanced services, Shopify may process information relating to your interactions with our store for purposes including personalization, store improvement, advertising, and other enhanced services.

Shopify provides its own privacy controls and privacy rights for information that Shopify processes in connection with these services.

For more information, see:

Shopify Consumer Privacy Policy

Shopify Privacy Portal

Third-Party Websites, Applications, and Links

The Services may contain links, integrations, applications, social-media features, or other connections to websites and online platforms operated by third parties.

If you follow a link or interact with a third-party service that is not controlled by BoxUnboxed, that third party's privacy policy and terms may apply.

We are not responsible for the privacy, security, or practices of third-party websites or services that we do not control.

Information you choose to share on public or semi-public platforms, including social-media platforms, may be visible to others and may be subject to the policies of those platforms.

Children's Privacy

The BoxUnboxed website and Services are intended for a general audience and are designed for adults, including parents, guardians, caregivers, and other customers who purchase products.

BoxUnboxed may offer products that are intended for children, including toys and sensory products. The availability of children's products does not mean that the website or Services are directed to children.

We do not knowingly request or intentionally collect personal information directly from children under 13 through the Services.

If we learn that we have collected personal information directly from a child under 13 in circumstances where applicable law requires parental consent, we will take appropriate steps as required by law, which may include deleting the information.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the information below.

We do not knowingly “sell” or “share” personal information of individuals under 16 years of age as those terms are defined under applicable privacy laws.

Security and Retention

We use reasonable measures designed to protect personal information against unauthorized access, use, alteration, or disclosure.

However, no security measure is perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet may not always be secure while in transit. Please use appropriate caution when communicating sensitive or confidential information through unsecured channels.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain accounts and transaction records, comply with legal and accounting obligations, resolve disputes, prevent fraud, enforce agreements, and protect our business and customers.

The length of time information is retained may vary depending on the type of information and the purpose for which it was collected.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have some or all of the following rights:

Right to Access or Know

You may have the right to request access to personal information we maintain about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Portability

You may have the right, in certain circumstances, to receive a copy of personal information we maintain about you or request that it be transferred to another party.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of certain processing considered a “sale” or “sharing” of personal information or targeted advertising under applicable privacy laws.

You may exercise applicable rights through our:

Data Sharing Opt-Out Page

Where applicable, Shopify's privacy tools also recognize Global Privacy Control (GPC) signals.

Marketing Preferences

You may unsubscribe from promotional email communications using the unsubscribe mechanism included in our marketing emails.

You may also manage applicable SMS marketing preferences using the instructions provided in our text messages.

Opting out of marketing communications does not prevent us from sending non-promotional communications related to your orders, account, transactions, or other Services.

Exercising Your Privacy Rights

You may exercise applicable privacy rights through the mechanisms provided on the Services or by contacting us using the information below.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

Depending on where you live, you may have the right to designate an authorized agent to submit certain privacy requests on your behalf. We may require appropriate documentation to verify the agent's authority and may require you to verify your identity directly with us.

We will process and respond to qualifying privacy requests within the time required by applicable law.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Complaints and Appeals

If you have questions or concerns about how BoxUnboxed processes personal information, please contact us using the information below.

Depending on where you live, you may have additional rights, including the right to appeal certain privacy decisions or submit a complaint to a governmental or data-protection authority.

International Transfers

BoxUnboxed uses Shopify and other service providers that may process personal information outside the country in which you reside.

As a result, personal information may be transferred to, stored in, or processed in other countries.

Where applicable, we or our service providers may rely on recognized legal mechanisms for international data transfers, such as Standard Contractual Clauses or other legally recognized transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Services, technology, legal requirements, or regulatory obligations.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy and provide additional notice when required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us:

FRM Online Endeavors LLC DBA BoxUnboxed

Email: hello@getboxunboxed.com